Email marketing is all about getting the email receiver to at least view the product that is being marketed by the email. You may realize with time that there are not many people who will actually even see your email, let alone follow the link that you gave in the body of the email. The reason behind this is simple; people delete the email without even reading the email.
The most important email marketing tip regarding the email subject headline is that you must not start with something that is not true. Starting the email with something like ‘You have received payments’ and then when the reader reads the email, he finds that the mail was concerning the different payment methods will seriously leave a bad taste in the mouth of the reader Email1and1 .
Thus, the title needs to be something related with the topic but should also be not too attractive which makes it bordering lies. You must understand that the subject heading is what gets displayed first up by email browsers and thus, your email’s subject headline should be able to reflect the theme of the email as well as be something which can add an incentive for the reader to open the mail.
So, another email marketing tip would be to start with ‘save money’ and similar phrases. People always lookout for such headlines and would at least read the email just so that they don’t miss out on any money saving technique. The email body though should contain something about money saving as well. You can also start with a question.
You should also use your personal name when sending the mail or your company’s name rather than your company name’s abbreviation. People like to think that they are getting mails from real people and using your own name will help in making them trust you. You should also be conversational in your text of the email and must always write a subject title that is in accordance with the email’s body.