Email Marketing – A Few Tips To Get You Started

To make sure your emails are going to look great every time and you get the best results possible, below are some best practice tips to get you started:

If you include full links or full email addresses as text within an email, you run the risk of being caught in a phishing filter. To avoid this try using a descriptive link instead Charter mail login . Using a descriptive link can also help you create a much stronger call to action, generating higher click-through rates. For example, “Read more about how our professional package can benefit you” is much more inspiring and concise link than “For more information go to

Whenever you copy and paste from an external source such as Microsoft Word or a website, you could be bringing additional coding into your email. This could cause your email to render incorrectly in some or all email clients. Paste your copy into Notepad first (or TextEdit on a Mac) and this will strip the copy of all coding. You can then copy and paste from Notepad straight into your email. Your standard default settings on font size and colour will apply to that copy so you don’t need to worry about changing it once it’s in.

To make sure your email will look how you want it to in as many email clients as possible, it’s best to resize your images to the correct size you want them to appear in your email. Change your image to the right size using a resize tool in software such as Microsoft Office Picture Manager or your favourite image editing package. If you don’t have any image editing software, Picnik is a great free online tool you can use. Check if your email marketing provider has any restrictions or guidelines on maximum image sizes and/or dimensions.

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