Handcrafted Jewellery – Why We Crave Authenticity During Recessions

As we question what went so wrong to land us in this unprecedented economic slump, and what we can do to avoid it happening again, the value of truth, honesty and simplicity in all areas of life are becoming more and more important.

New Era Jewellers | Best Jewellery Shop in Karachi Pakistan

In the world of jewellery, there’s a growing move towards appreciating genuine quality over superficial sparkle, to valuing true beauty over bogus bling buy gold in dubai. Appreciation of the beauty of artisanal work over the mass-produced is raising handcrafted jewellery to new heights of popularity as consumers seek value, quality and affordability in these troubled times.

Why is handcrafted jewellery a popular choice? Quite simply, there’s something special about handmade jewellery. Items made by hand bear something of the person who made it. The Mexican poet Octavio Paz expressed this sentiment beautifully when he said that, “Made by hand, the craft object bears the fingerprints, real or metaphorical, of the person who fashioned it”.

It’s as if during economic downturns and times of uncertainty we crave genuine meaning and real beauty. Manufactured and industrially-made pieces of jewellery don’t have that real human connection linking the producer with the wearer. The growing trend is to know the story behind the jewellery you wear – who made it and where it was produced, for example.

During times of economic uncertainty, the authenticity of handcrafted jewellery gains extra importance as we consider our purchases more carefully.

Of course, price is a crucially important issue during recessions. But handcrafted jewellery needn’t be expensive. And there are now plenty of handmade jewellery companies offering items made by hand at very reasonable prices.

There’s also a misconception that people stop spending completely during recessions. This isn’t true, despite the media giving this impression – people are just more selective about what they spend their money on.

When budgets are stretched, the wise customer opts for investment purchases. These needn’t be high price items, but tend to be items that people are confident that they’re still going to like in six months or a year or more.

With jewellery, this tends to mean flexible handmade fashion jewellery that can be worn with a variety of outfits. Buy a charm bracelet because it comes in your favourite colour, not on a whim. Monochromes are also popular, since they are such timeless classics. The other alternative is to bring out some old classics from your wardrobe.

There are many options which face the lives of consumers every day. Luckily buying jewellery is not one of them. Consumers are faced with many different options every time they do come to purchase jewellery and jewellery retailers therefore need to make every effort to make it as easy as possible to help consumers make a choice.

In order to make that choice easier, a jewellery retailer’s aim is to make sure their products are extremely reliable and trustworthy, and make sure that nothing ever goes wrong with the jewellery item bought. For a company to say this is very easy and to do this may not cause too many issues either. However, to build up a reputable name and image can take a long time and many companies have to work very hard to do just this. Once a company has built up their reputation to a level that ensures customers are confident to buy from the store, they have the chance to impress that customer with various different products. It is then up to the customer to decide whether or not they like that product.

The final decision of what to buy lies with the consumer. However, there are other factors which will help a customer make a decision too. For instance, a customer will need to know that the jewellery retailer they are buying from has a lot of information about the jewellery products they are selling. The more information a retailer has the more confidence the consumer has during their buying decision and hence the more likely they are to actually purchase the jewellery product. Information can come from a number of sources; staff inside the shop should all be equipped with knowledge and information about the products, brochures catalogues and other point-of-sale materials should also be found easily in the shop to further this information. Other guides such as a diamond jewellery buyer’s guide or other buyer’s guides can also be very useful.

Of course information has to be provided and that information must come from a reliable and trustworthy source. There is however, more to a customers buying decision than just that. The customers must be able to choose from a vast range of jewellery items. On the one hand, if a customer is presented with too much choice it can make choosing what they want a longer process. However, providing the customer with choice can only be a good thing in the long run. This is because the customer will feel comfortable to know that the company they are buying from has many different jewellery ranges. It will also mean that once they have bought once, they are likely to come back and buy another piece of jewellery.

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