Surviving AdSense In 2011

I started with AdSense in 2005. When it was easy. When I lost a major client I needed to “do something” to make money. I had a couple of websites and came across AdSense. I applied, got approved and put some ads on the site. The next few weeks I watch it every day. By the end of 2 months my wife asked me “how much did you make”? I humbly answered – twenty bucks. In 2 months. Needless to say – that is not an income. But I thought – $20 on autopilot on one site – what about 100 sites? $2,000. So I started to build sites.

I bought domain names. Scraped content from Wikipedia and went to town. In 2006 I made about $30,000 and it went up from there. My top month sometimes in 2007 was $8,000. So I thought this is the holy grail google scrape . Then the bottom fell out. Google got smart and cleaned house. Most of my sites got canned. Revenues dropped to below $1,000 within months. Sites got disallowed and de-indexed en masse.

Today, late 2010 I am still in the game. I have deleted all sites that offer little value to the visitor. I have more and more unique content. I watch the sites. Tracking such things as keywords that get traffic and where traffic is coming from.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.

Great web usability and SEO are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

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